CrossFit....www.crossfit.com. Go to the website and on the main page, on the right, count the number of affiliates. The number of affiliates worldwide is rapidly approaching 300.
We are an affiliate. We affiliated October of 2005. I think we were the 58th CrossFit affiliate. Just 2 years later CrossFit nears the 300 affiliate mark.
I did a google search over the weekend of the 'big boxes' of America. Gold's Gym, Bally's and 24 Hour Fitness. Gold's started in California in 1965. They have about 600 clubs. Both Bally's and 24 Hour Fitness opened their doors in the early 1980's and both have between 300 and 400 clubs. Gold's-40 years-600 locations. Bally's-20 years-400 locations. 24 Hour Fitness-20 years-3-400 locations. CrossFit-less than 5 years-300 locations.
I looked at the list of the CrossFit affiliates again. Nearly 300 in less than 5 years. I've been telling people in Mount Vernon for over a year...."CrossFit is the fastest growing elite fitness training protocol in the world."
Fastest growing in the world....look at the list. CrossFit Brisbane Australia, CrossFit Central Scotland, CrossFit Torii Beach, Okinawa, CrossFit Santiago Chile, CrossFit Budapest Hungary. CrossFit affiliates throughout the US and Canada.
Why such rapid growth and success? Why are so many people throughout the world walking into the entry doors of CrossFit facilities?
We don't see full page CrossFit ads in the Wall Street Journal. No Madison Ave. Advertising Agencies. No prime time 60 second commercials. No flyers on your windshields in mall parking lots. No internet email campaigns. No CrossFit inserts in the Sunday newspaper.
According to CrossFit creator/founder, Coach Greg Glassman, all of the affiliates have thousands of professional marketers on staff.
Who are they? They are our clients. Their pictures are on our website. They are all success stories and they leave our training facilities and they tell their friends and relatives about us, OR their friends, relatives and co-workers see them and the physical changes they've experienced and ask, "Girl, what are you doing? Your butt is shrinking!"
It's CrossFit, baby.
I was asked to speak at a business meeting this past weekend. I was asked, "How many success stories can you tell us about with your CrossFit business?" I smiled, and said, "How many...all of them. I have not had one client who has said, 'I've plateaued...nothing is changing', and I don't ever expect to hear anyone say, 'I'm bored with my workouts.'
Almost everyone said those words when they walked into our door. They came from Curves, Riverside Health Club, 24 Hour Fitness, Port Susan Health Club, Bayside Fitness, Stanwood Sport Club, Over 40 Fitness, Pure Fitness. They had fitness equipment in their home. They said, "I've had a membership there for 2(5, 10, 8) years and nothing is changing. I've plateaued. I'm bored doing the same thing over and over!"
Well, those other places just sell memberships. We don't do what they do. We do what changes your body, health and fitness. We teach you.
We give you health and fitness. Where do you want to be with your health and fitness? What do you want to see in a mirror. We will get you there. Just walk in the door. Results Promised and Guaranteed.
That's why CrossFit is the fastest growing training protocol IN THE WORLD. Coming to a location near you soon!
9 comments:
Nice post Skip, I love the growth of Crossfit, we're probably the newest affiliate! Sheeesh I feel so behind the times. You're right though, it's amazing when you start learning again what happens to your training.
Preach on brutha from anutha mutha!
Jesse
Skip,
THANK YOU for all that you do. We are so blessed to be part of your CrossFit. Your post is clear and concise. I am hopeful that more people walk through that door and begin to feel the success. You really do have an awesome group of people training at your facility. They remind me of one big happy and healthy family. Jodi
Skip-The site looks GREAT!!!
Laurie RCF
perfecto!
Skip,thanks for the timely information. That gives even a better perspective on the CrossFit movement.
When we opened CrossFit Gulf Coast in Dec. 2005, we were only the 2nd affiliate in Florida.
TJ (the godfather of CF in Florida)lead the charge,being the first one several years ago.
Skip, thanks for all your insights, encouragement, & hard work in the CF community.
Frank
As I read this blog I had patriotic music playing in my head, building to a crescendo by the end. You wrote an anthem, Skip. I was ready to cheer at the end because everything you wrote is true and I hear it from the people that come to CrossFit Regina too. Keep up the good work.
Hi Skip,
When I finally make it to the States I am coming to do a workout with you buddy. Great post and thanks for mentioning CrossFit Brisbane first!
Australia is starting to get real momentum. We have been affiliated now for a year and in the last 3 months I have had a steady increase in people coming to me that already know about CrossFit and are seeking it out!! There is nothing better in the world than someone walking in the door and not quite knowing what to do first ... climb the rope, play on the rings or hang on the pullup bars. This is such a change from even 6 months ago when people would walk in and ask what the medicine balls were for. Exciting times!!
Thanks for your post, it was awesome.
Cheers,
Matt Swift
CrossFit Brisbane, Australia
Great article Skip!
Pure Fitness on your blog. It is very interesting. personally, I think the company is great. I browsed the web site of the company and found lots of interesting and useful. I have not yet made any orders from the company, since on www.pissedconsumer.com I found a large number of negative reviews about the company and its products and services. Take care of your health persistently and do not save money on beauty.
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